J.Crew has announced a new partnership with U.S. Ski & Snowboard, releasing a 26-piece collection designed to blend classic American style with alpine performance wear. The collaboration, kicking off ahead of the 2026 Winter Olympics, marks a three-year commitment to supporting American athletes and elevating winter fashion.
Partnership Details and Athlete Collaboration
The partnership goes beyond simple branding. J.Crew will serve as the official lifestyle apparel partner for U.S. Ski & Snowboard, with designs featuring top athletes including Olympic medalist Colby Stevenson, snowboarder Hailey Langland, and Paralympic champion Zach Miller. The debut campaign highlights these athletes, signaling a deeper integration of sport and style.
Collection Highlights: Style Meets Performance
The collection itself features a mix of refined knitwear, loungewear, and cold-weather accessories for all ages. Key elements include vintage-inspired patches and modern fits that update classic American winter fashion. Creative directors Olympia Gayot and Brendon Babenzien emphasized the collection’s roots in the brand’s archives while incorporating contemporary design choices.
Technical Gear with Kappa
For serious skiers and snowboarders, the partnership extends to a performance ski capsule developed with Kappa, the official on-mountain partner of U.S. Ski & Snowboard. This line includes technical jackets designed to balance functionality with style.
The full collection is now available at select J.Crew stores and online. This collaboration aims to provide athletes and enthusiasts with high-quality, stylish gear that performs on and off the slopes.
